Dynamic Process Analysis
Dynamic Process
Analysis:
A dynamic process is a collection of activities performed by the
company, those activities require constant change in order to adapt and improve.
It is the opposite of the Static process which requires specific steps that do
not change. The dynamic process needs constant change and adaptation to properly
respond to external or internal challenges faced by the company, or to take advantage
of any opportunities that may arise. This kind of process is essential for any
company since it allows the company to adapt, respond, and improve, it also
makes the organization become flexible because of its adaptation to all kinds
of changes.
Marketing is the
dynamic business process that we are focusing on. Marketing campaign management
requires plans, execution, and analysis of all the marketing ideas provided
with the aim of increasing sales by grabbing the customers’ attention, building
an interest, creating a desire, and driving the customer to take an action toward
the company’s products/services. The process used in Marketing is dynamic
because a successful marketing strategy needs constant adjustments and
adaptation to the feedback received after the analysis.
The Social Media Information System (SMIS) used by Al Harthy International Group to support the marketing process is mainly Facebook. This social media platform is very useful for businesses that aim to market their products/services. Facebook is the chosen platform to support Al Harthy International Group’s marketing process for many reasons. Facebook makes it easy to create a post to promote the company’s services, it is the perfect platform for Al Harthy International Group to reach its target audience and engage with them through comments and messages, and it allows the company to track the performance of its marketing campaigns to analyze it. Using Facebook as the SMIS supporting the marketing process allows the company to reach as many potential customers as possible and interact with them which increases the company’s sales and allows it to grow.
Social Media Information System (SMIS), Facebook.
The text states the following
regarding their SMIS:
· Target
Audience: Facebook
is the best medium for connecting with their intended audience. Although the
target audience's demography isn't stated in the text, it can be assumed that
it fits within Facebook's wide range.
· measures: Facebook enables the business to
monitor the effectiveness of its marketing initiatives, but it makes no mention
of measures. Metrics like engagement (likes, comments, shares), reach (the
total number of people who saw the post), and clicks are all available through
Facebook Insights.
· Worth Given: According to the statement, Al
Harthy International Group uses Facebook to advertise their products, connect
with and contact as many prospective clients as possible.
As we've previously established, Facebook is the primary Social Media Information System (SMIS) that Al Harthy International Group uses to assist its marketing efforts. and how it might assist the organization to achieve a higher degree in marketing. Al Harthy is also aware of the susceptibility of social networking sites to data leaks and hackers. Al Harthy obviously takes steps to mitigate this, such as using strong password management, limiting account access to those who are permitted, and educating staff members on cybersecurity best practices. They could also keep an eye out for questionable behavior on their accounts. Both the business and its workers are safeguarded by a clear social media strategy. Al Harthy's policy addresses things like representing the company's brand image, being professional in online interactions, and keeping sensitive information private. Guidelines for how staff members interact with customers on social media and talk about the firm on their own accounts are also outlined. Apart from this, cultivating a favorable internet image is essential. Workers must not break any laws. They provide their staff with an example of how to respond politely to negative customer evaluations. They implore them to stay on topic and within the current context of the discussion. Anything that is deemed improper or objectionable that does not align with the company's rules may be removed. In addition to social media guidelines. Al Harthy has a mechanism in place to keep an eye on reviews and comments on social media. When they get negative feedback, they have a designated representative who is trained to react quickly and professionally. The emphasis would be on responding to client complaints, exhibiting a dedication to problem-solving, and eventually transforming a bad customer encounter into a great one. They also have procedures in place for eliminating objectionable material that doesn't adhere to Facebook's community standards. For example, if a client is dissatisfied with Al Harthy's services and posts a critical review on Facebook. In response, the firm's social media staff apologizes sincerely, thanks the client for their input, and states that they are working to get a better understanding of the circumstances. They urge the client to provide additional information in a private chat so that the problem may be addressed in a more tailored manner. Al Harthy International Group successfully navigates the social media environment by putting these strategies into reality, which promotes favorable customer interactions, develops brand trust, and eventually helps the company meet its marketing objectives.
Software is a group of instructions and data that work together and control how a computer works and operates. It consists of a collection of programs and procedures related to how the computer system operates. There are three types of software which are System Software, Application Software, and Middleware. The System Software is the operating system that controls the hardware and manages how the applications work, the most popular operating systems are Windows and MacOS. The Application Software is created to help us perform specific tasks such as creating documents, managing data, word processors, etc. The Middleware connects both the system software with the applications, it ensures the communication and cooperation between applications and the system itself by controlling data exchange between both systems. So the software functions by organizing the computer’s activities, managing the hardware, and running the applications through operating systems. It also performs user-specific tasks through application software and performs maintenance tasks through the software utilities.
At Al Harthy Group, the operating system in use is Windows to manage the company’s financial software, desktop applications, customer relationship management, and business productivity tools. Google Chrome OS is also used at our company since it is a light operating system and data is cloud-stored. Vertical applications are industry-specific and related to each service provided by the company, for example, SAP PM is used on Windows for plant maintenance. Horizontal applications are more related to the company’s overall system and are more general than vertical applications. A good example of the company’s horizontal application is Microsoft Office applications, such as Word, Excel, and Access. The company is currently working on creating an application by the company’s name which will group all the services provided by the company in one place.
Provided below is a screenshot of a salary comparison for the year 2020 and 2021
The current Software and applications are the same ones that have been used for years by the company. Both the software and applications were proven to be reliable through all those years which proves their efficiency and effectiveness.
Of course, our company uses open-source software! Odoo, a collection of web-based business apps that includes CRM, eCommerce, accounting, inventory, project management, and more, is our main tool for business management. Odoo provides both a paid membership tier with extra functionality and a free, open-source version.
Advantages of Odoo Open-Source:
Customization: Our organization is able to modify Odoo to fit our unique requirements and procedures because the source code is accessible. Because of its adaptability, we may add new features or change current ones to exactly suit the way our organization operates.
Cost-Effectiveness: Since the open-source, free version of Odoo does not require expensive software license, it is an affordable option for companies of all sizes.
Transparency & Security: The code for open-source software is easily accessible for community review. This openness promotes confidence and enables developers to promptly find and fix security flaws.
Web-Based Programs:
Since Odoo is a web-based program, all it needs to operate is a web browser. As a result, individual machines no longer require software to be downloaded and installed. Web-based apps provide the following benefits:
Accessibility: Odoo allows employees to access it from any internet-connected device, facilitating remote work and increasing accessibility.
Centralized Data: Because Odoo is hosted on a single server, all of the data is kept in one place, which promotes uniformity and departmental cooperation.
Automatic Updates: The Odoo server handles software updates automatically, doing away with the need for manual updates on individual computers.
For instance:
Although a whole screenshot can expose private company information, this is a general illustration of an Odoo dashboard:
Picture a screen that displays different business modules, such as sales, inventory, and CRM. Important metrics and performance indicators pertinent to that particular department are displayed in each module. This facilitates rapid, high-level insights and well-informed decision-making.
In summary, Odoo is an open-source web application that provides our organization with an accessible, affordable, and adaptable business administration solution.
Our company has researched new technologies and they have come up with the creation of a phone application that includes all of their provided services. This idea had a goal, which was to keep pace with modern technologies and remarkable development, and also to facilitate customers’ ability to request the service without the need for a phone call, sending an email, or even Visiting our company, the idea of the application also shows the focus on maintenance in general, as many users experience some malfunctions in their homes, and this application aims for ease, quick communication, and accurate work.
Comments
Post a Comment